Latto grew up in Clayton County, Georgia, and wanted to give back to her community. For her, Christmas was always a magical time of year, but she knew that not all children were as fortunate. This inspired her to start a charity drive to provide toys and gifts for underprivileged kids in her hometown. In 2021, Latto donated over $350,000 of her own money to purchase gifts for over 1,500 children. With the help of volunteers, she gave scooters, dolls, board games, equipment, and more.
The Impact
The joy of unwrapping a gift on Christmas morning is an experience every child deserves. Latto's generosity allowed kids in need to feel that same excitement and wonder, if only for a day. For many families struggling financially, "Christmas in Clayco" made the holidays brighter and lifted a burden. Latto hopes to expand the charity drive in years to come, reaching even more children in Clayton County. She believes that community support and coming together can make a difference in people's lives. Her selflessness is a reminder of the power of compassion and goodwill. By giving back to her hometown, Latto created Christmas memories that will last forever.
Highlights From This Year's Toy Giveaway Event
The drive-through event saw over 2,500 families receive presents for their little ones. Each child got to pick out two toys of their choice from a selection curated for different age groups. The looks of joy and excitement on their faces were heartwarming to see.
Latto made a surprise appearance, greeting families from a distance and thanking them for their support. She emphasized how events like these remind her why she got into music in the first place. Giving back to her community will always be a top priority.
Volunteers worked for weeks sorting through toy donations to create the perfect gift options for kids of all ages. Their efforts and the generous contributions from sponsors and donors allowed the event to be an overwhelming success.
Seeing the impact of a toy or gift on a child's life makes all the hard work worthwhile. Especially for children from disadvantaged backgrounds, a new toy can mean the world. The team behind Christmas in Clayco is already planning to make next year's event even bigger and better.
Latto gave a heartfelt thank you to everyone who donated, volunteered their time, or simply helped spread the word about this important cause. By coming together, they were able to make the holidays brighter for thousands of children across Atlanta. The spirit of giving and community was alive and well this Christmas season.
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